Depending on your niche or type of site email subscribers are a great way to increase your sites revenue as well as being a fertile option to sell additional products to your raving fans. With a fully engaged email list you can also reach out for ideas, test out new products you are working on before you mass release, basically an active email list should be one of your first aims when setting up your site. (Note there are some niches where email lists aren’t worth curating, in most cases it is worth building a list).
So how to build a list?
So you’ve started your blog or website and it’s going along alright, you are adding to your email subscribers however you feel that this organic growth is starting to stall. Your content is great, you are optimised for SEO, great sales pages are all in place, however your level of subscribers joining your site is falling. What to do?
Below is 7 opt in examples to attract email subscribers
1. E book or free report
This is a simple option particularly if you have stores of great content that you haven’t published yet or better still you may want to repurpose existing content (or maybe add updates to this) or add a little more to your existing content and repurpose this into an e book.
Another option may be to create a free report. For example you may be in the digital marketing niche and may have access to various statistics that may be enticing to potential clients and you can build a report around this. The e book or a report doesn’t need to be that long, anything up to 10 pages would be sufficient, particularly if it’s on one particular topic.
2. Email mini course
This is a great way to attract additional email subscribers. You might have a blog or website in the finance area and you may want to create a course around understanding a finance topic, i.e. Crypto. You could set up a 5 day or 7 day free email mini course (targeting both your existing subscribers and potential subscribers by setting up a sales page and advertising this such as reaching out to other blogs or websites to advertise this course or you could run a small paid advertising campaign), talk about what is crypto or the history of crypto in an introduction email, types of crypto, how to buy an sell crypto, security, etc. and link out to some affiliates in the crypto/finance niche. Not only do you get additional subscribers you might also earn on affiliate links.
3. Info graphic or topic specific item (i.e. something narrow within your niche)
Remember the saying “a picture is worth a thousand words”, this is where a good infographic comes in. A good info graphic can help boost reader engagement, can help with your SEO and also provide great social media content. Info graphics are easy to prepare (either done by yourself or outsourcing to a graphic designer) and can lead to both additional subscribers and/or increased backlinks from other sites that use your infographics. An example could be creating a detailed infographic that explains a complex topic or a summarises paragraphs of text into an infographic. Remember in a lot of cases using good visuals in your posts or content can get your point across to the reader easier than reams and reams of text.
4. Offer a prize draw could be a bundle of goods or one of your paid products for free or the offer of free coaching
Have a lot of products that you sell to the public? Why not offer some of these to the winner of a prize draw? Or offer the opportunity to free coaching to winner to the random winner of your prize draw. Or if you are tight with a couple of authorities in your niche you could reach out to create of bundle of their products and offer these to your and do the same to their list with your products. You can also use a product like viral loops to offer additional incentives to existing readers or subscribers who refer subscribers to you.
5. Offer a quiz about your niche
Not only are quizzes are great way to interact with your readers or subscribers as well as attracting new subscribers, they also offer a great way to learn more about your existing subscribers, readers and customers. You might be looking to expand your product line and by creating a short quiz can questions your people and what products they would be interested in as well as price they would be prepared to pay and the form they would like this new product in (such as a course, webinar, e book, etc.). Some examples of great quiz making software include Interact Quiz Maker, Riddle and Thrive Quiz Builder. Quizzes also allow you to have a little fun with your readers!
6. Offer a Webinar, Video or audio about a topic in your niche
This can be done either on your own or better yet recruiting an expert in a similar niche or an overlapping niche to yours. An example for this might be in the finance niche. You might run a property investment blog and reach out to a finance blog that discusses all types of finance and investing.
You can pitch the owner of this finance site a joint webinar highlighting the quality of your site and information you provide and that it’s a new opportunity for the finance site owner to get access to an engaged list of people in an overlapping niche.
The finance site owner is also looking to expand their reach and is happy to do a joint webinar which gives the finance site operator a new fertile area for subscribers (your list) whilst you are happy to get exposure to a whole lot of keen finance people who may have an interest in property and want to learn more.
This can also be done as a video or audio interview where you each interview the other and ask questions that may interest your respective lists and readers. You can even expand this to a short video course (offered to the list of both sites) should you wish.
7. Offer a challenge opt-in
These challenge opt ins are popular for niches that thrive with time frame challenges which could include the fitness/weight loss, finance or personal development/coaching. Select a suitable challenge that you think your subscribers or readers would be interested in and build a sales page around this then release it to your community.
Similar to the webinar and audio point above (6.) this could also be turned into a short course ie 7 day savings/investing boot camp or 5 days to planning out your goals for the new year. You can use a membership plugin such as Member Press or S2 member to help create your challenge offering.
Remember to make it easy to allow your readers or subscribers to share these above opt ins share this with friends and family and to also to incentify your existing subscribers or readers to shares these. With all of these above examples look to reach out to other popular traffic sources to get word of this opt ins out there.
This could mean targeting additional keywords, reaching out to prominent experts in fields that overlap your niche for a guest post opportunity or guest podcast opportunity. You might also be able to tailor a specific e book, quiz or mini course to one of this authority overlapping niches.
These are just a couple of examples that you can use to increase the subscribers to your site. Let us know if you have any opt in ideas that have worked for you!
Depending on your niche or type of site email subscribers are a great way to increase your sites revenue as well as being a fertile option to sell additional products to your raving fans. With a fully engaged email list you can also reach out for ideas, test out new products you are working on before you mass release, basically an active email list should be one of your first aims when setting up your site. (Note there are some niches where email lists aren’t worth curating, in most cases it is worth building a list).
So how to build a list?
So you’ve started your blog or website and it’s going along alright, you are adding to your email subscribers however you feel that this organic growth is starting to stall. Your content is great, you are optimised for SEO, great sales pages are all in place, however your level of subscribers joining your site is falling. What to do?
Below is 7 opt in examples to attract email subscribers
1. E book or free report
This is a simple option particularly if you have stores of great content that you haven’t published yet or better still you may want to repurpose existing content (or maybe add updates to this) or add a little more to your existing content and repurpose this into an e book.
Another option may be to create a free report. For example you may be in the digital marketing niche and may have access to various statistics that may be enticing to potential clients and you can build a report around this. The e book or a report doesn’t need to be that long, anything up to 10 pages would be sufficient, particularly if it’s on one particular topic.
2. Email mini course
This is a great way to attract additional email subscribers. You might have a blog or website in the finance area and you may want to create a course around understanding a finance topic, i.e. Crypto. You could set up a 5 day or 7 day free email mini course (targeting both your existing subscribers and potential subscribers by setting up a sales page and advertising this such as reaching out to other blogs or websites to advertise this course or you could run a small paid advertising campaign), talk about what is crypto or the history of crypto in an introduction email, types of crypto, how to buy an sell crypto, security, etc. and link out to some affiliates in the crypto/finance niche. Not only do you get additional subscribers you might also earn on affiliate links.
3. Info graphic or topic specific item (i.e. something narrow within your niche)
Remember the saying “a picture is worth a thousand words”, this is where a good infographic comes in. A good info graphic can help boost reader engagement, can help with your SEO and also provide great social media content. Info graphics are easy to prepare (either done by yourself or outsourcing to a graphic designer) and can lead to both additional subscribers and/or increased backlinks from other sites that use your infographics. An example could be creating a detailed infographic that explains a complex topic or a summarises paragraphs of text into an infographic. Remember in a lot of cases using good visuals in your posts or content can get your point across to the reader easier than reams and reams of text.
4. Offer a prize draw could be a bundle of goods or one of your paid products for free or the offer of free coaching
Have a lot of products that you sell to the public? Why not offer some of these to the winner of a prize draw? Or offer the opportunity to free coaching to winner to the random winner of your prize draw. Or if you are tight with a couple of authorities in your niche you could reach out to create of bundle of their products and offer these to your and do the same to their list with your products. You can also use a product like viral loops to offer additional incentives to existing readers or subscribers who refer subscribers to you.
5. Offer a quiz about your niche
Not only are quizzes are great way to interact with your readers or subscribers as well as attracting new subscribers, they also offer a great way to learn more about your existing subscribers, readers and customers. You might be looking to expand your product line and by creating a short quiz can questions your people and what products they would be interested in as well as price they would be prepared to pay and the form they would like this new product in (such as a course, webinar, e book, etc.). Some examples of great quiz making software include Interact Quiz Maker, Riddle and Thrive Quiz Builder. Quizzes also allow you to have a little fun with your readers!
6. Offer a Webinar, Video or audio about a topic in your niche
This can be done either on your own or better yet recruiting an expert in a similar niche or an overlapping niche to yours. An example for this might be in the finance niche. You might run a property investment blog and reach out to a finance blog that discusses all types of finance and investing.
You can pitch the owner of this finance site a joint webinar highlighting the quality of your site and information you provide and that it’s a new opportunity for the finance site owner to get access to an engaged list of people in an overlapping niche.
The finance site owner is also looking to expand their reach and is happy to do a joint webinar which gives the finance site operator a new fertile area for subscribers (your list) whilst you are happy to get exposure to a whole lot of keen finance people who may have an interest in property and want to learn more.
This can also be done as a video or audio interview where you each interview the other and ask questions that may interest your respective lists and readers. You can even expand this to a short video course (offered to the list of both sites) should you wish.
7. Offer a challenge opt-in
These challenge opt ins are popular for niches that thrive with time frame challenges which could include the fitness/weight loss, finance or personal development/coaching. Select a suitable challenge that you think your subscribers or readers would be interested in and build a sales page around this then release it to your community.
Similar to the webinar and audio point above (6.) this could also be turned into a short course ie 7 day savings/investing boot camp or 5 days to planning out your goals for the new year. You can use a membership plugin such as Member Press or S2 member to help create your challenge offering.
Remember to make it easy to allow your readers or subscribers to share these above opt ins share this with friends and family and to also to incentify your existing subscribers or readers to shares these. With all of these above examples look to reach out to other popular traffic sources to get word of this opt ins out there.
This could mean targeting additional keywords, reaching out to prominent experts in fields that overlap your niche for a guest post opportunity or guest podcast opportunity. You might also be able to tailor a specific e book, quiz or mini course to one of this authority overlapping niches.
These are just a couple of examples that you can use to increase the subscribers to your site. Let us know if you have any opt in ideas that have worked for you!